Design.byMuse

ZUCHA

SERVICES

ART DIRECTION

BRANDING

PACKAGING DESIGN

YEAR

2026

INFO

ZŪCHA is a fictional alcoholic kombucha brand brewed with fruit and a little kick. Made for easygoing nights, casual hangouts, cafés, and events- the kind of drink you find in your friend’s fridge.

PROBLEM

The challenge was to create an identity that could convey the drink’s playful personality without falling into the usual health-drink or craft-beverage clichés. It needed to feel fresh, confident and a little unexpected.

SOLUTION

I built a bold visual identity around ZUCHA’s playful attitude, using colour, typography and illustration to give the brand its own character. The system was designed to work across packaging and digital touchpoints while keeping the brand instantly recognisable.