Design.byMuse

THE BANGALORE LOCAL

SERVICES

ART DIRECTION

SOCIAL MEDIA

PRINT DESIGN

YEAR

2026

INFO

The Bangalore Local is not a single purpose space, it is a layered environment that shifts through the day. From a café and event space on the ground floor to co-working, offices, and a semi-open dining terrace, the brand lives across different moods, audiences, and time frames.

PROBLEM

Rather than treating Instagram as a single feed, I approached it as an extension of the space itself- dynamic, time-sensitive, and layered. The café page needed to feel immediate and sensory, while The Bangalore Local’s main page had to communicate the larger ecosystem of work, events, and community.

SOLUTION

A refreshed identity system was created to improve clarity and consistency across all touchpoints significantly overall. Soft visuals, unified messaging, and clear structure were introduced to build trust while enhancing perception and driving stronger engagement across platforms and experiences overall impact.